Thursday, July 21, 2016

CREATING AND KEEPING A COMMITTED TEAM FOR DOWNTOWN

If you don’t have a group committed to making downtown better; get one.    Keep the core goals of the group fun and end each meeting with a list of things to be accomplished before the next meeting.  After all, if a downtown isn’t fun; why would you want to visit it?   

Promotion is serious business, but that doesn’t mean the committee should be overly serious; it needs to be clever, unique and willing to take risk.     PLEASE REMEMBER it is absolutely vital to keep your meetings on time, on topic and leaving with a specific set of goals to accomplish before you meet again.     

You are trying to create this:


Not This:

Your group needs every point of view possible to come up with the best ideas for your downtown:

  People from every age group (young, middle age, old)
  Artists (or people who love the arts)
  Students  
  Local Civic Groups (Chamber of Commerce, Lions, Rotary, Elks, VFW, etc.)
  Churches
  Schools
  People who understand the internet and what possibilities exist for promoting online
 
Don't just ask the usual suspects to participate; bring in residents who have not been involved             previously.   And finally (again), if you aren't sure how to run a productive meeting, get on the internet and read up on the topic.  If your meetings are long and draining people of their enthusiasm, your plans are doomed before they get started.