Wednesday, March 16, 2016

MAKING YOUR BUSINESS MORE APPEALING

Besides offering the best goods and customer service possible,  store owners should take the effort to make their business as friendly and interesting as possible.  A recent example I came across was a pet supply store in downtown Naperville, Illinois.  On its face, a pet supply store should be of little or no interest to children who are following their parents into a store BUT,  this store found a way to keep their younger visitors engaged.  Occupied / interested children translates into an unrushed visit by their parents.  Unrushed parents translates (probably) into longer visits and increased sales.  It's a little thing, but probably pays dividends for the business owner...