MAKING YOUR BUSINESS MORE APPEALING
Besides offering the best goods and customer service possible, store owners should take the effort to make their business as friendly and interesting as possible. A recent example I came across was a pet supply store in downtown Naperville, Illinois. On its face, a pet supply store should be of little or no interest to children who are following their parents into a store BUT, this store found a way to keep their younger visitors engaged. Occupied / interested children translates into an unrushed visit by their parents. Unrushed parents translates (probably) into longer visits and increased sales. It's a little thing, but probably pays dividends for the business owner...