Even smaller down towns have opportunity to attract people to their business during "off peak" times during the week.  In downtown Genoa, Illinois a local winery offers live entertainment in its store on Sunday afternoons.  While reservations are encouraged; there is no charge.  Customers buy a glass or bottle of wine and are allowed to bring in food from the outside to sit down and listen to two hours of live entertainment.

Somewhere between twenty and thirty people were in attendance during this particular Sunday afternoon in February.  After the show; several people in attendance left the winery and went into local restaurants for an early dinner.    This is a great example of small attractions generating impact for a small downtown.