IMPORTANCE OF DOWNTOWN BUSINESS WINDOWS / STORE FRONTS (Part 2)

Another aspect of downtown window display involves their use as "3-D billboards".  Many downtown building owners have allowed outside businesses to use their store front windows to advertise goods and services outside of downtown or even in another community.  This allows outside businesses to advertise their goods and services and gives the building owner the ability to highlight their location in the best possible light.  It is a win / win arrangement that seems to be gaining traction within various communities.  Here are  images from Oregon, Illinois where a local business (not located in downtown) advertises their goods in a vacant building at the community's highest traffic intersection:  The display has since expanded to an adjoining storefront (though I haven't had opportunity to add this display as of yet...)